Beauty Empire (2025)
Synopsis
It follows rags-to-riches CEO Noreen Alfonso who is out to take revenge on the people who have wronged her. She stakes her claim as a new beauty industry player, tearing down the empire that her enemies have built. Alfonso goes head-to-head against a crass but famous on social media CEO Shari de Jesus, who is being mentored by a powerful industry veteran Velma Imperial. But as she tears her opponent down on social media and they destroy each other's personal lives, it becomes evident that an invisible player is responsible for the bloodshed happening amidst the ongoing beauty wars.
First Air Date: 2025-06-16
Last Air Date: 2025-08-29
Number of Seasons: 1
Number of Episodes: 44
Created By: Real Florido, Rona Co
Networks: Viu
Top Cast
- Barbie Forteza as Noreen Alfonso
- Ruffa Gutierrez as Velma Imperial
- Kyline Alcantara as Shari de Jesus
- Gloria Diaz as Clara
- Sam Concepcion as Migoy
- Choi Bo-min as Alex
- Chai Fonacier as Kriselda
- Sid Lucero as Eddie
- David Licauco as N/A
Seasons
None (2025)
No overview available for this season.
Episodes:
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Ep. 1: The Formula of Success
A young beauty entrepreneur, Noreen Alfonso, discovers that beauty influencer Shari de Jesus has stolen her serum formula.
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Ep. 2: The Formula of Clout-Chasing
Noreen succeeds in getting the attention of Velma Imperial, the head of the beauty empire that is Velma Beauty.
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Ep. 3: The Sweet Girl Attitude
Velma finally offers Noreen a job at Velma Beauty—a dream she once shared with her late sister, Helena.
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Ep. 4: The Formula of Revenge
Noreen sets out to destroy Shari, with the help of an unexpected ally.
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Ep. 5: The Art of Beauty War
Tension begins to rise at Velma Beauty as Noreen finally gets in after challenging Shari – with Velma’s own approval.
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Ep. 6: The Newbie vs the Royalty
Noreen and Shari go head-to-head in a fierce battle to win a coveted partnership with an international star.
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Ep. 7: Back to the Land of Beauty
The clash between Noreen and Shari intensifies as they travel to South Korea with Alex to secure a crucial deal – unaware that Shari has a very different plan in store for Noreen.
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Ep. 8: Not-So-Beautiful Problems
While fixing the mess Shari caused, Noreen discovers that Tara Park – the very reason they came to South Korea – is missing.
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Ep. 9: Beauty and Madness
Velma revisits a painful truth about her marriage to Eddie.
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Ep. 10: The Face of Beauty
A planned collaboration takes a shocking turn as Noreen and Shari come face-to-face with something far more personal than business.
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Ep. 11: Sneaky Little Brat
As fallout from the leaked dashcam video grows, Noreen demands the truth from Shari – igniting a personal clash.
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Ep. 12: Scandal
Velma moves steps ahead as a public scandal threatens to drag her empire into the spotlight.
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Ep. 13: And the Winner is...
Noreen and Tara plot to turn Shari’s own game against her — to teach her a lesson she won’t forget.
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Ep. 14: The Q & A
Shari’s moment takes a turn when Noreen shows up with a challenge she can’t ignore.
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Ep. 15: Circle of Untrust
An unexpected breach forces Velma to suspect everyone in her circle.
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Ep. 16: Divide and Conquer
Velma’s legacy is called into question as Noreen urges her to fight back — setting the stage for a showdown that could reshape the empire.
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Ep. 17: Secrets and Blood
Noreen and Gardo uncover a clue from the past, but when Migoy starts to ask questions, the truth becomes harder to hide.
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Ep. 18: Dressed to Kill
As the empire threatens to replace her, Velma promises to pause for a while, only to prepare for a comeback that no one sees coming.
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Ep. 19: Blast
Migoy faces a deadly turn after a sudden explosion.
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Ep. 20: Aftershock
In the aftermath of destruction, Noreen must decide what to believe–and who to trust.
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Ep. 21: Pretty When It Hurts
As Velma’s accusations escalate, Shari finally explodes–bringing up the past, and the cruel truth behind Velma’s so-called legacy.
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Ep. 22: Vanity
Velma must choose between damage control or destruction, but Eddie’s next words might make that decision for her.
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Ep. 23: The Gloss of Guilt
Shari tries to walk away, but the weight of the truth–and Noreen’s stare–pulls her back in.
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Ep. 24: Unfiltered
The truth is finally spoken – but it weighs heavy on both Shari and Noreen.
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Ep. 25: Glamour and Grief
Noreen hears what she’s known all alone but saying it out loud is a different kind of pain. As she falls apart, Migoy holds her together.
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Ep. 26: Camera-Ready Confession
Shari goes live, and Velma watches, helpless, as everything begins to unravel.
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Ep. 27: Contoured Chaos
Shari’s rebellion puts Velma’s name, brand, and legacy at risk.
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Ep. 28: Queenmaker
In the middle of uncertainty, Noreen finds herself at a crossroads: one that could lead her straight into power.
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Ep. 29: Dethroned
Velma is forced to face the consequences as she’s escorted out of the empire she built. But even in defeat, she refuses to stay down.
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Ep. 30: Lament
Shari’s worries turn into panic when she learns what Noreen and Migoy just witnessed.
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Ep. 31: The Night of Fallen Beauty
Velma faces her reflection – and the past. As the night deepens, long-buried memories and truths begin to resurface.
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Ep. 32: Who is Marie Armani?
An unexpected truth surfaces as Noreen faces someone who’s been hiding in plain sight.
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Ep. 33: High Heels, High Stakes
Noreen walks into Velma Beauty with unwavering resolve, marking the start of a turning point in the fight for power and justice.
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Ep. 34: Tears in the Tiara
Velma opens the door to Shari and Kriselda, their tense arrival sparking a confrontation that shakes her to the core.
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Ep. 35: Serene
Shari visits her mother, leading to an emotional exchange that breaks down old walls and rekindles their bond.
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Ep. 36: Full Circle
A signal from Velma sets Noreen's plan into motion – back to where it all began.
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Ep. 37: The Gilded Plot
Velma and Noreen work in secret, aligning their next move as the event unfolds around them.
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Ep. 38: Condemned
Shari’s world shakes under suspicion, while Noreen steps in with a game-changing move.
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Ep. 39: Beauty Gambit
Noreen and Shari confront each other in captivity, revealing a tension deeper than their feud.
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Ep. 40: Faultline
Shari receives news that forces her to reconsider who her real enemies are.
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Ep. 41: The Perfume and the Poison
Shari fights to clear her name, but Eddie makes the game more dangerous.
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Ep. 42: Unyielding
Noreen’s path forward becomes clearer when Eva gives her more than comfort.
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Ep. 43: In the Flesh, In the Power
The silence ends when Velma makes her presence known.
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Ep. 44: There is No Formula
Noreen finds herself at the center of Eddie’s unraveling, as the final game begins and the cost of beauty demands everything.
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