A Virtuous Business

Synopsis

In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.

First Air Date: 2024-10-12

Last Air Date: 2024-11-17

Number of Seasons: 1

Number of Episodes: 12

Created By: Choi Bo-rim

Networks: JTBC

View Technical Specifications on IMDb

Top Cast

Kim So-yeon as Han Jeong-suk
Yeon Woo-jin as Kim Do-hyeon
Kim Sung-ryung as Oh Geum-hui
Kim Sun-young as Seo Yeong-bok
Lee Se-hee as Lee Ju-ri
Kim Won-hae as Choi Won-bong
Kim Jeong-jin as Eom Dae-geun
Choi Jae-rim as Kwon Seong-su
Kang Ae-sim as Lee Bok-soon
Lim Cheol-soo as Park Jong-seon

Seasons

Limited Series (2024)

In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.

Episodes:

Ep. 1: Episode 1 (2024-10-12)

Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.
Ep. 2: Episode 2 (2024-10-13)

Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.
Ep. 3: Episode 3 (2024-10-19)

Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.
Ep. 4: Episode 4 (2024-10-20)

In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.
Ep. 5: Episode 5 (2024-10-26)

Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.
Ep. 6: Episode 6 (2024-10-27)

After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.
Ep. 7: Episode 7 (2024-11-02)

Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.
Ep. 8: Episode 8 (2024-11-03)

Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.
Ep. 9: Episode 9 (2024-11-09)

After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.
Ep. 10: Episode 10 (2024-11-10)

Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.
Ep. 11: Episode 11 (2024-11-16)

Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.
Ep. 12: Episode 12 (2024-11-17)

Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.