Bobbito Garcia
Born: 1967-09-25 in New York City, New York, USA
Known For: Directing
Biography
NYC native Bobbito García is a freelance creative who has put an indelible footprint on multiple urban movements. During the 1990s, the legendary air personality was one-half of the “Stretch and Bobbito” program on WKCR. The duo introduced the world to an unsigned Nas, Biggie, and Wu-Tang, as well as an unknown Jay-Z, Eminem, and the Fugees. The total record sales for all the artists that premiered on their platform exceed 300 million. In 1998, the Source Magazine voted them as “The Best Hip Hop Radio Show of All Time.“ As the progenitor of sneaker journalism, García penned his landmark Source article “Confessions of a Sneaker Addict” in 1990, then in 2003 became the critically acclaimed author of Where’d You Get Those? NYC’s Sneaker Culture: 1960-1987 (Testify Books). In 2005, ESPN’s “It’s The Shoes” series, hosted by Bobbito, became the first show on the subject in broadcasting history. A former professional basketball player in Puerto Rico, García performed in the ground breaking Nike “Freestyle” commercial. In 2007, the brand released seven co-designed Air Force 1 sneakers bearing his name. The voice of EA Sports’ popular NBA Street video game is also a world-renowned DJ, who has spun World, Soul and Jazz music at Lincoln Center, Central Park SummerStage, and the Smithsonian (DC).
Filmography
2025
- Sneaks as Bobbito (voice)
2020
- Vice Versa as Self
2019
- Big Chips as Himself
2018
- Rock Rubber 45s as Self
2013
2012
- Doin' It in the Park: Pick-Up Basketball, NYC ... (Co-Producer)
2009
- Copyright Criminals as Himself
2007
- On the Road with Judas as Eric
2005
- Just for Kicks as Self
- It's the Shoes as Himself - Host
2001
- Prison Song as Brown
2000
- Freestyle: The Art of Rhyme as Himself