Maverick Carter
Known For: Production
Biography
Maverick Carter is an American businessman and media personality. Originally from Atlanta, GA, Maverick grew up the son of Katherine Powers, a social worker, and Otis Carter, a drug dealer who spent much of Maverick's childhood in federal penitentiaries. Carter is a longtime friend of LeBron James; both played basketball at St. Vincent–St. Mary High School in Akron. After graduating from SVSM, Carter played college basketball at Western Michigan, before transferring to The University of Akron and focusing on other pursuits. While in college, Carter interned with Nike, withdrawing from college to become a Nike field representative. Carter has served as James' business manager since 2006. Carter (along with James, Rich Paul and Randy Mims) is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering "The Decision", generally believed to be a marketing failure. However, Carter has also had his share of successes, such as arranging a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile. Carter developed The LeBrons series of commercials featuring caricatures of LeBron. Carter and James founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall and the Bleacher Report spinoff "Uninterrupted". Besides managing LeBron James, other business management clients of Carter include former football player Johnny Manziel.
Filmography
2025
- Clemente ... (Executive Producer)
2024
- Untold: The Murder of Air McNair ... (Executive Producer)
- How Music Got Free ... (Executive Producer)
- Starting 5 ... (Executive Producer)
- Untold: Sign Stealer ... (Executive Producer)
- Untold: Hope Solo vs. U.S. Soccer ... (Executive Producer)
- Memes & Nightmares ... (Executive Producer)
- Rez Ball ... (Executive Producer)
- Fat Joe Talks ... (Executive Producer)
- How Music Got Free ... (Executive Producer)
- Uninterrupted's Top Class Tennis ... (Executive Producer)
2023
- Shooting Stars ... (Producer)
- Black Ice ... (Executive Producer)
- House Party ... (Producer)
- The Crossover ... (Executive Producer)
- Redefined: J.R. Smith ... (Executive Producer)
- All You Hear Is Noise ... (Executive Producer)
2022
- Hustle ... (Producer)
- Fantasy Football ... (Executive Producer)
- The Redeem Team ... (Executive Producer)
- Say Hey, Willie Mays! ... (Executive Producer)
- Fate of a Sport ... (Executive Producer)
- Who Is Stan Smith? ... (Executive Producer)
2021
- Space Jam: A New Legacy ... (Producer)
- Turning the Tables with Robin Roberts ... (Executive Producer)
- Dreamland: The Burning of Black Wall Street ... (Executive Producer)
- Uninterrupted's Top Class ... (Executive Producer)
- Golden: The Journey of USA's Elite Gymnasts ... (Executive Producer)
- Naomi Osaka ... (Executive Producer)
2020
- Greatness Code ... (Executive Producer)
- Self Made: Inspired by the Life of Madam C.J. Walker ... (Executive Producer)
- I Promise ... (Executive Producer)
- Becoming ... (Executive Producer)
2019
- What's My Name | Muhammad Ali ... (Executive Producer)
- Addicted to Winning ... (Executive Producer)
2018
- The Shop as Self
- Student Athlete ... (Producer)
- Shut Up and Dribble as Self - Businessman / LeBron's Manager
- United We Stand: The Ali Summit ... (Executive Producer)
2017
- The Carter Effect ... (Executive Producer)
- 89 Blocks ... (Executive Producer)
2016
- P.K. Subban Skate Past The Noise: The Off-Season as Self
- Fight Mom ... (Executive Producer)
- Cleveland Hustles as Self
2008
- More than a Game ... (Executive Producer)