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Scientific Advertising
Album

Scientific Advertising

Claude Hopkins

2006-10-18 21 tracks ℗ 2006 Mind Kontrol

Open in Deezer

Tracks

1 Advertising and Science 7:40
2 Understanding Advertising 7:00
3 People Are Selfish 3:25
4 Selling Goods By Mail 8:21
5 Advertising Vs. Personal Salesmanship 6:41
6 Understanding Psychology In Advertising 8:53
7 Don't Claim the Expected 5:50
8 Every Ad Should Tell a Story 5:39
9 Pictures In Advertising 6:21
10 Cost and Results 7:27
11 Getting Information On Your Subject 5:19
12 Advertising Is Like War 6:58
13 Product Samples 9:06
14 Getting Distribution for Your Products 6:03
15 Test Campaigns 7:27
16 Dealers Are Busy 3:25
17 You Must Stand Out 2:52
18 Attacking Rivals 2:01
19 Letter Writing 4:34
20 Your Name Tells a Story 3:06
21 Scientific Methods In Advertising 4:44

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