The Secret of Selling the Negro (1954)
Synopsis
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Release Date: 1954-07-04
Runtime: 21 minutes
Director: Wayne A Langston
Top Cast
- Robert Trout as Self - Host
Soundtrack
Original Music Composer(s): N/A
Trailers & Videos
Images & Backdrops
Posters
Where to Watch
No watch providers found for this movie in TW.