It's Yours: A Film on Hip-Hop and the Internet (2020)

Rating: 2.0

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It's Yours: A Film on Hip-Hop and the Internet Poster

Synopsis

By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.


Release Date: 2020-02-13

Runtime: 74 minutes

Director: Marguerite de Bourgoing

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